This blog was created to present whatever I encounter throughout my research, as long as it is relevant to my topic. I want to explore the concept of Mass Customization within the publishing industry. At the same time I also need to be aware of the technological changes, especially the digitization process within the publishing industry. This blog could also function as a bulletin board to post articles about the progress in Mass Customization and the publishing industry, which might help to keep track of the continuous changes.